The SmileyWorld® Art Trail sees 15 bright and brilliant sculptures, based on human emotions, located across our town centres and coast.
It has been created through a collaboration between The Smiley Company® and creative producers Wild in Art.
Visitors can use an app (available from your app store from Friday) or printed map (download here) to find a range of instantly recognisable emotions, located in North Shields, Forest Hall, Killingworth, Tynemouth, Cullercoats, Wallsend and Whitley Bay.
The app for Android devices can be found by clicking here.
The app for Apple devices can be found by clicking here.
Designed to get people talking about their own emotions, they include admiration, calmness, anxiety, sadness, excitement, joy and pride.
Fifteen creatives have been tasked with interpreting, and responding to each one and their work will be found on the reverse of the sculptures.
The trail is funded by the UK Government through the UK Shared Prosperity Fund with the North of Tyne Combined Authority as the lead authority. The award was from an allocation specifically dedicated to culture, creative and tourism projects.
The event follows in the footsteps of Morph’s Epic Art Adventure in 2022 which saw around 60,000 people take part, and The Snowman™ and The Snowdog trail during the winter of 2020. Both trails premiered in North Tyneside providing a boost to the local economy before going on to towns and cities around the UK.
The SmileyWorld® Art Trail runs from 26 January to 2 April in support of St Oswald’s Hospice.
A limited supply of souvenir maps will be available from Customer First Centres.